Facebook is easily the powerhouse platform in the social media advertising world. It boasts over 1.79 billion active users every month and that number continues to grow!
With Facebook, it’s essential for client’s to understand how they can drive user engagement and use it to effectively attract their target audience to maximise their marketing budget.
Alert2web have the experience to implement the right ads in the right places on Facebook to amplify brand exposure and increase ROI.
With such a large platform, Facebook gives you the opportunity to put ads in front of your target audience when they’re ready to buy your product or service.
Facebook advertising targets your audience high in the sales funnel unlike Google Adwords and other online advertising methods which are more effective further down the sales funnel.
Facebook advertising gives you the ability to retarget prospects who have visited your website or watched your latest youtube post or even liked a post or story on facebook or instagram.
Facebook gives you plenty of ways for you to streamline your ads. Like most basic strategies, you can yield great results by identifying your target audience by age, gender, occupation or other interests.
However to maximize your Facebook campaigns, you would want to customize your target audience according to those users who are going to bring in the most revenue for your business.
Facebook advertising allows you to maximize your marketing spend. It’s also a great method to attract new traffic that has the ability to convert to new prospects.
While attracting your target audience is important, you also need to create successful ad campaigns. In other words, you have to mega test your ads.
It doesn’t just stop with your ads. You also have to ensure that your landing pages are optimised so that maximum clicks can be achieved.
To make your Facebook campaigns profitable, we identify what attracts your audience through strategic testing methods and analytics.