Google Ads

Digital Marketing

WHY GOOGLE ADS?

With more than 1.2 trillion searches per year worldwide, Google, the most popular search engine network, gives you access to trillions of potential customers. With Google Ads you, with any sized budget, can reach your target audience with incredible accuracy.

Our SMART creative approach and industry know how enables us to create compelling laser targeted Ad campaigns Viewable globally 24 hours a day.

In a Nutshell we help you interact and engage with potential customers guiding them down your sales funnel to an eventual conversion ie. Sale, Subscription or Phone call.

Google Ads Agency London

START WITH A GOAL

The ultimate benefit of Google Ads is that it works faster than SEO. Both SEO and Google Ads are search engine marketing strategies to generate more traffic and leads.

A well optimised Google Ads campaign can work much faster for a business to generate more traffic and leads allowing you to grow faster.

 Pick from Gmail, YouTube, Google search results, Maps, Partner websites, Mobile app downloads, Phone call only and more. Capitalise on this goldmine platform with a strong Google ads strategy.

Who know’s how much you could scale up!

WHY SEARCH ADS?

  • Your business has a small marketing budget. Search ads allow more control over who you reach, meaning you won’t waste money on people who aren’t interested.
  • You cater to a local market. A site with a worldwide audience won’t be of much value to a potential customer searching for a nearby provider.
  • The product or service has a short sales cycle. You don’t need to continue advertising to people who’ve visited your site, so remarketing isn’t a necessary feature.
  • Potential customers are in urgent need of your services. Search ads allow you to reach people who are actively searching for service providers.

WHY DISPLAY ADS?

  • Offer products and services with lengthy sales cycles. Ads for cars, enterprise software and other large purchases are intended to generate leads, not make immediate sales.
  • Cater to niche or luxury buyers. These individuals may spend more time on a few select sites than on search engines.
  • Want to use photos and videos to promote their offers. Search ads can’t contain anything but text.
  • Are more focused on building brand awareness. PPC ads are usually designed to generate immediate conversions.
  • When it comes down to it, display ads has its place in the marketing industry, and the option that is best suited for your company simply depends on your goals.

WHY YOUTUBE ADS?

  • YouTube advertising is cost-effective If you’re familiar with PPC advertising, you know that it’s an extremely cost-effective strategy. If you’re not familiar with PPC, it’s easy to understand why it’s lucrative — you only pay when someone clicks your ad.
  • YouTube advertising is highly targeted Granular targeting is crucial for a successful campaign, and YouTube ads allow you to get extremely detailed when it comes to targeting the exact audience that you want to reach.
  • YouTube advertising with video helps you connect with your audience
  • YouTube advertising metrics are easy to measure
  • YouTube advertising provides fast results Since YouTube has over 2 billion monthly users, it’s easy to understand why you’ll see such fast results.
  • YouTube advertising puts you in front of billions

WHY APP ADS?

  • in-app ads leverage the increased time users spend on mobile: When advertising to your target audience, you need to find the digital spaces where they can be reached. Without in-app ads, marketers risk missing opportunities to serve ads to their audience.
  • Apps have a higher Click-Through-Rate (CTR):When compared to mobile web, mobile apps achieve a significantly higher CTR when serving ads to users.
  • Enhanced targeting capabilities: An app's audience can be targeted based on criteria such as demographic and locaation.
  • Increase revenue: In-app advertising offers opportunities to increase revenue and Average Revenue Per User (ARPU).
  • Optimise the user experience: In-App advertising can be seamlessly integrated into the user experience.
  • Increase user engagement and retention rates: With enhanced targeting capabilities and intuitive ad placements, mobile marketers can use in-app advertising to increase user engagement and retention rates.

FAQ's

There may be room for improvement in my campaigns. Can you help with an audit?

I’d be happy to to carry out a full audit of your campaigns and provide you with a report with recommendations. I’ll need access to your Google Ads account and we will link accounts so I can carry out the audit. Visit my Audit page to send me a message.

Do you charge to carry out a review of my campaigns?

No I do not charge to carry out a quick review of your campaigns and website. This is included in my Process and helps me to create a personalised proposal and quote for you. However, if you would like a full audit of your campaigns with recommendations, I charge a fee for that.

Would you be able to login to our Google Ads account and check everything is ok?

Yes, I’d be happy to carry out a full audit of your account and send you recommendations. Visit my audit page and send me your Google Ads Customer ID number and we will link accounts and I will carry out an audit.

How much should I spend in my Google Ads campaign?

How much you spend on your campaigns is determined by a number of factors. It will depend on how many sales or leads you want to get each month, for example. It will also depend on the level of competition there is and what the average cost per click will be. So we will need to do some research to come up with a starter budget to achieve your goals. However, some advertisers start with a test budget of like £300 or $300 per month and then scale up as performance improves. Either of these methods works and having worked with large and small advertisers in different industries, I’ll be able to help. Contact me to discuss more.

Do you work with small budgets?

Yes, I do. Many clients, both big and small come to me to setup new campaigns and they almost always start with small budgets, including big companies. But with time, and as performance improves, they are always happy to increase their budgets to get more traffic and more conversions. Get in touch to find out how I can help you maximise your budget.

How soon can you set up my campaign?

It takes about 2-3 working days to set up a new campaign, whether that is Search, Display, Remarketing or Video. However, Shopping campaigns take longer to set up because there are different tools and features to set up. Also, Shopping ads take longer in the initial review when you first set up a feed in Google Merchant Centre. That usually takes up to 3 working days, and in total you can expect the whole set up of a Shopping campaign to take between 7-10 working days.

How can you help promote my business?

I offer Google Ads advertising services and I setup campaigns and manage them. Google Ads will help you target people that are searching for your products or services on Google. Contact me to discuss your requirements.

My Google Ads have been disapproved. Can you help?

Yes, I’d be happy to help. I have a lot of experience helping clients get their ads approved after a disapproval. The reasons for suspensions are many and sometimes it’s an error in the Google Ads system. Whatever the reason I’d be happy to help to get them approved with recommendations. Visit my ad disapprovals page to learn more and to contact me.

CONTACT US