The post tends to explore the basic need as well as essential requirement in the field of website promotion. Read on the following post to learn more about how make your business website popular online.
Your website is not alone on any topics in the World Wild Web, there are plenty websites on same topics, product or service that you are providing, highest volume of existing website means highest competitions for face, just like a kite need extra effort for touch the height in sky, website also need some extra work that can hike your website, optimize website for search engine called SEO.
Types of Search Engine Optimisation
- On-Page SEO
- Off-Page SEO
On-page optimisation Mechanism.
All the work can do within web pages boundaries come under on page, such as
- Quality content (include Audio, Video, Graphics, Images used on webpage).
- Web pages Title Tags
- Meta tags: Meta description, Meta author, Meta keyword tags.
- Description tag
- H1 Tag : Efficient and proper use of heading from H1 to H6
- Proper use of Keyword, Keyword placement, keyword Density
Although this all process may be after website live, but strongly recommended that it should complete before publish website online, so that web crawlers can cache and index your fresh and optimise content in the first visit. It also covers your website HTML, Navigation, website or web page structure and On-Page SEO Checklist is long to follow.
Off-page SEO Mechanism
This is the next steps after finish on-page, as name show this is outside mechanism that cover website outside areas for make website popular, but before start you should ensure that website working well and in running status. The process include of
- Blogging: create and submit blog, read the other Bloger blog and leave comments with your website URL, and invite other for writing a guest post for publishing on your blog.
- Social Networking the sharp weapon for make your business popular through Facebook, Google +, Twitter and LinkedIn.
- Forum Marketing.
- Directory Submission.
- Photo Sharing.
- Article Submission.
- RSS Feeds.
Black hat SEO
As name identifies here are something hidden or used in illegal ways. Some website owner or webmaster use tricks to get instantly page rank or SERPs position, but keep in mind that it is only for a sort time, all search engines check their index database periodically and remove the suspected or unnatural pages and may be panelised full website and the result is website banned on that search engine and will not show in result of related queries.
SEO Don’t Do
-Keyword stuffing: Using the same keyword many times with word combination
-Hidden (Even don’t make the text invisible by using the background color and text color same)
-Meta-tag stuffing: For ex. Add irrelevant keyword in Meta keyword tags or repeating relevant keywords; although some search engine ignore now keyword Meta tag for rank.
Major Search Engine check their own index database periodically for updates and if found unnatural pages, it remove from list even the full sites may delete or banned, in result when any user search for related queries the banned sites will not show in SERPs.
Why you need of Professional SEO service
Professional know how to make balance in the seo process, actually seo is not “More effort –More reward” all time even it can hurt your ranking on search engine especially on Google, so please don’t hesitate to call us as Best Search Engine Optimisation company that believe in quality outcomes.