International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.
In the UK and the USA, Google maintains the majority of the search market share. However, in other countries, it is important to take into consideration the different search engines used in other countries such as Baidu in China or Yandex in Russia.
International search engine optimisation is not just about translating your site into the native language of the country you are targeting. It is about showing search engines that the content on your page is relevant to the overseas market.
Therefore, a comprehensive international search engine optimisation strategy is one that combines technical SEO with a data-driven marketing strategy that has been adapted to each and every international market you serve. If you’re looking to execute an international search engine optimisation campaign, get in touch with us today.
International SEO may seem like a totally foreign concept, but in reality, you may be more familiar with it than you know. Think of international SEO as geo targeting, but instead of optimising your website to attract traffic from your city or state, you’re optimising it for different countries and languages.