WordPress SEO is the optimisation tack ticks used to setup and prepare the most balanced SEO environment possible on your WordPress website.
When going live with a WordPress website, there are a number of optimisations and tweaks which should be done in order to maximize the SEO of every webpage and post within your website.
Once these tweaks and optimisations using specific settings and plugins have been executed, you then have the ability to rank higher and faster then you would otherwise.
WordPress SEO, when done correct, can boost your WordPress website into an ideal environment for SEO which allows your content to outrank your competitors who lack the motivation to do what will ultimately increase your business ROI.
WordPress SEO is not a plugin which can be installed and hey presto your seo is taken care of. It doesn’t work that way you still need SEO intelligence and how to optimise for it.
WordPress SEO is optimisation of your WordPress website and SEO, by itself is the process of ranking and increasing your rankings using the SEO factors.