YouTube is the second largest search engine in the world — second only to Google, its parent company. 8 out of 10 video search results are YouTube videos. The platform is growing constantly, with 500 hours of video uploaded to YouTube every minute.
YouTube SEO involves optimising your channel, playlists, meta data, description, and the videos themselves. You can optimise your videos for search both within and outside of YouTube.
A key component to YouTube SEO is harnessing the power of your video’s text in the form of transcripts, closed captions, and subtitles.
A lot of companies are doing SEO for Google which in most cases ends up with Bing and Yahoo rankings increase. What most fail to understand is that Youtube SEO can reap you far more search traffic than not so popular search engines. So if you’re not doing Youtube SEO, you’re missing out.