Snap Chat Ads

WHAT IS SNAPCHAT?

Snapchat, founded in 2011 by Evan Spiegel and Bobby Murphy, is a mobile app that allows users to “snap” a video or photo as a means of communication with other users. Snapchat allows users to monitor their chats or to follow stories they find interesting.

Unlike traditional social media, which, by curating all content, provides a “social identity” in regards to everything a user has ever done, Snapchat allows users to instantly express their feelings and share their normal, day-to-day lives.

Snapchat provides you with an excellent opportunity to engage a younger audience. These users can be notoriously difficult to connect with, so this is a valuable opportunity for some strategic social media marketing.

 

Why you need Snapchat Ads?

  • 265 million people use Snapchat every single day, giving you the ability to scale your marketing campaigns.
  • Snapchat reaches around 75% of all millennials and Gen Z audiences, who have a spending power of £700 billion per year.
  • Retarget users that have already taken an action on your website, helping you create omnipresence with your brand.
  • Snapchatters are a unique audience with a small overlap with other apps, allowing you to get your product in front of fresh eyes.
  • 95% of Snapchatters say the app makes them feel happy!

What type of ad targeting does Snapchat offer?

Much like Facebook, Snapchat allows you to target users according to interests, demographics, locations, device attributes, and custom audiences.

  • Interests – Snapchat has over 60 interest categories including parenting, political news, music festivals, and more based on users’ activities on the app.
  • Demographics – Snapchat offers basic and advanced demographic targeting options, including name and age, language, household income, and education.
  • Location – You can target by country, state, region, or designated market area.
  • Device Attributes – You can target by device, operating system, carrier, and cellular connectivity, such as wi-fi or 3G.
  • Snap Audience Match (SAM) – You can target customers from your customer list (acceptable data are email addresses and mobile IDs), a Lookalike audience (an audience similar to yours), and an engagement audience (an audience that has engaged with your filters and content).

FAQ's

What is Snapchat used for most?

Snapchat is the world’s latest obsession for image and video sharing. Over 186 million people use the app worldwide, most of which are between 18 and 24 years of age. This age group continues to be drawn towards creating 3 billion snaps per day. This platform is very effective especially if you are a youth-oriented brand. If you are trying to advertise to a younger target audience, start with Snapchat. It is the best way for companies and brands to communicate with millennials and youth around the world. Earlier advertising on this platform was not only expensive but also time-consuming and tricky. However, now

How do I advertise on Snapchat?

There are few options for you to advertise on snapchat :
Top snap only
Web view
App install ad
Video content long format
Sponsored ad filters
Geofilters
Install ads
Lenses
Snapchat ad manager can help you take care of your campaign schedules.

What kind of ads are on Snapchat?

Snapchat ads can have many varieties which includes:

– Single image –posters, photography etc.
– Video snips- GIFs, cinegraphs etc.
– Short video snips- teasers, vines etc.
– Slideshows- photos that have a common theme.
– Collection- clothes, garments.
– Story – mood of the day, important news.
– Lenses- augmented reality overlays.
– Commercial – skipable ads, non-skippable ads.
– Filters- overlays which includes text and images.

Reasons why you should use Snapchat.

1 Increase engagement with geo-filters
2 Boost social media presence
3 Reach a massive audience group
4 Build brand awareness
5 Track consumer behavior with snap pixel
6 Great engagement platform
7 Powerful medium for influencer marketing
8 Great way to reach mobile users

How much do snap ads cost?

Cost of snap ads for daily usage is around 5 pounds. There are many ways you can use to bid on advertisements and budgets:
Automatic-bids- after setting up for target duration, customer demographics and budget, Snapchat will automatically bid for you.
Cost limits- maximum amount with which Snapchat can bid for the most effective CPA.
Maximum to minimum bids- maintaining campaign cost between fixed values till a date.

Why should you advertise on Snapchat?

Snapchat has more than 250 million users, and every marketing expert knows why it can’t be ignored. Market value of Snapchat users can be above 3/4th of a billion pounds.With features such as filters, augmented reality, lenses, games and customizable videos, Snapchat can engage with your audience in a much more interactive manner.

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