Snapchat, founded in 2011 by Evan Spiegel and Bobby Murphy, is a mobile app that allows users to “snap” a video or photo as a means of communication with other users. Snapchat allows users to monitor their chats or to follow stories they find interesting.
Unlike traditional social media, which, by curating all content, provides a “social identity” in regards to everything a user has ever done, Snapchat allows users to instantly express their feelings and share their normal, day-to-day lives.
Snapchat provides you with an excellent opportunity to engage a younger audience. These users can be notoriously difficult to connect with, so this is a valuable opportunity for some strategic social media marketing.
Much like Facebook, Snapchat allows you to target users according to interests, demographics, locations, device attributes, and custom audiences.