Redesigning a site is a fairly demanding job, therefore it is critical to plan appropriately and consider all the variables you will fall upon during the redesign. Here are some variables you can be confronted with.
One: What’s the aim of the redesign?
What would you expect to achieve? It is definitely important to possess a definite knowledge of your motivations and factors as they should influence the conclusions which you make on the way. Without understanding these objectives the task will lack direction and you will probably find yourself using a site that still doesn’t satisfy your wants.
Two: Is this likely to be simply a small update or a complete overhaul?
A redesign could be anything from the small face lift to an totally new website. Clearly the time, attempt, and price involved will change, but first you should ascertain what kinds of modifications are needed for you to fulfill your goals with the layout. If a full redesign is completed you’ll also need to think about to what extent the new style should resemble the aged style. If guests are returning towards the site, odds are you’ll need them to discover the new style without feeling like they’ve never been for your website before.
Three: What facets of the present design are most powerful?
Most probably there are some reasons for the present style that work nicely, and these might be elements that you want to maintain or integrate in to the new style. This is smart to create a easy checklist of your preferences to assist with decisions about the newest layout.
Four: What facets of the present design are not successful?
Building on stage # 3, if you are redesigning the website you are bound to need to eliminate some particular facets of the website or the layout. Are there some features of your business that wasn’t accurately portrayed by the design to new visitors?
Five: How do the site be more user-friendly?
Enhancing the usability and performance of the site is definitely a great thing. It is useless to invest money and time on the redesign that seems wonderful but just is not user-friendly.
Six: Who’s your target audience?
During any design procedure you never need to lose focus on the guests. By understanding how you can fulfill their needs and who you are targeting, you will soon be on the way to constructing an effective site. What type of design are your customers going to like?
Seven: Most probably the site will contain some kind of the symbol or branding. Are these things still up-to-date and will they operate efficiently using a new design? If your emblem is out-of-date and not appealing, a new layout might not do much good if it’s still making use of the same old emblem.
Eight: If the color scheme change or stay the same? In stage number 2 I mentioned that many of time you may need to maintain the site at least looking familiar to repeat guests. making use of the same colour scheme is one of the most effective methods to achieve this. A bunch of times it may be a good idea to make some small modifications to the colour scheme, such as altering shades of colours or including a few new colours, simply to give the website a fresh look.
Nine: What ought to be the points of interest of the layout? Every design will attract attention to particular areas of the page in one way or another. By understanding what you need to stress you may have more control over what gets interest from guests.
Ten:How can the navigation be created more powerful? Navigation is probably one of the most crucial aspects of a site’s usability. Before designing think about how guests will need to proceed through the website, and make it as simple as you can for them.
Eleven: Will your local
SEO company be performing the care/upgrades, or someone else? Are you going to be the person who is in charge of upkeep and updates? Will another person be doing them? If several people will be making use of the site then making comments within the code will become a much more significant task. Code must always be stored as clear as possible, but when the others will be carrying out work with the site has a larger effect.
Twelve: What will visitors need from the site? Meeting the wants of guests is very important for the success of any site. Will visitors be visiting the website searching for advice? If so, make it simple to discover the info and make it a notable portion of the layout. Will they be visiting the site to locate products? Will they be coming for many other motive? Figure out what, exactly, it is that your guests will want and do your very greatest to provide it to them.
Thirteen: How can search engine optimization be enhanced? Any time a site has been designed, then the search engines will be something to be regarded. The present style might or might not be friendly for the search engines like Google, but the newest one definitely should be. Should the present page titles be stored, or could they be performed more efficiently? How can your internal link structure be enhanced? Where can headers be used? This checklist could obviously continue for some time.
Fourteen: What webpages and keyphrases are now driving traffic? If you have some pages that are on the website that are now performing well with search engines, you’ll likely not need to make important modifications for the content of these pages. This can readily be missed when undergoing a redesign, but making a lot of modifications to webpages that are rating well can destroy the positions. Likewise, what search conditions are now creating traffic? Be sure they are employed in the new layout.
Fifteen: What will make guests need to come back? Most probably you have considered how a new layout can create a good first impression, but what is it that you have that will keep people coming back for more?