Website Usability – An SEO Necessity – I was working on a website for a local restaurant client this morning and as a user of the site as well as it’s webmaster, I find myself continually making tweaks and changes to it as I do with all of the websites I launch.
Additionally, as with every website I launch, I find myself digging into the code itself, adding widgets and whatever else so as to make the user experience as friendly as possible.
Why is this important? Simple. User experience matters. It matter tremendously and it is part of the branding of that business.
I have seen and used websites of over 300 companies that look and feel like they were designed by first-graders, i.e. poor website usability. No offence to first-graders being that their webmaster skill are still in their infancy, but honestly, there is absolutely in no way, shape or form any excuse for this.
Website Usability – An SEO Necessity
Launching a user friendly website is as easy as pie. All you have to do is this. Invite someone to the website and ask them to use it. Ask them to perform the functions that the website was intended for. Do you notice them fumbling around? Are they confused? Can they find what they need easily or do they have to dig or use the search function?
TOP SECRET: IF YOU VISITOR HAS TO USE AN ON-SITE SEARCH ENGINE TO FIND WHAT THEY NEED THEN THAT WEBSITE IS MESSED UP.
The navigation of any website should be clear and concise. All desired information should be easily found within one to two levels max. If you or your business has a website, focus on making it user friendly.
This post is just a reminder. This is SO important. Because if I come to your website and I can’t find what I need quickly and easily, I will simply click on one of your competitors as fast as you can “bounce”. – Website Usability – An SEO Necessity.